Why Google is the king of Pay Per Click advertising

The more PPC marketing that I do, the more amazed that I get with the way the companies that offer pay per click operate. Is it any wonder that Google is dominating the market? Google offers some of the best tools available for managing a Google Adwords account. The other big players in pay per click are seriously lacking in user friendly software to manage an advertising account. There are hundreds of sites available for pay per click advertising which could learn from the Google advertising model. In the interest of time and space, I’m only going to discuss what people call the big three, Google, MSN and Yahoo.

Google’s free Adwords Editor

I’ve learned to love the free Google Adwords editor and wonder where the software is for the other two big players. In managing my advertising accounts, I had a need to split some campaigns up for more concentrated targeting of the ads I wanted to run. While I’m not going to list all the great features of the Google Adwords editor, the Adwords editor saved many hours in doing something I would consider very basic account management.

All I wanted to do was to split up an ad campaign into multiple ad campaigns. Seems like such a simple request. Just move some ad groups with ads and keywords intact from one campaign to another. The Google Adwords editor allows you to do this simple task with ease. I simply moved the ad groups I wanted to move using the Adwords editor on my computer, then uploaded the changes to my Google Adwords account. By the way the Adwords editor is conveniently located under the Tools tab in your Google Adwords account. Where are the software tools to manage an advertising account for MSN or Yahoo?

Change hundreds of ads in minutes

Anyone following this site will know that some of the pay per click advertising that I do is for Cost Per Action (CPA) offers. Some people call this type of marketing click flipping or traffic brokering. Now that my campaigns are split into more targeted ad campaigns, I can switch all the ads or links with a few mouse clicks! Making changes on the fly with minimal effort and time is the name of the game in this business.

You can use the spreadsheet templates that Microsoft provides for doing mass edits, but this method does not even come close to matching the power that Google gives you with the free Adwords editor. Google really seems to listen to their users and it’s clear that the Google advertising model works, the other players could learn some lessons here.

Yahoo and Microsoft have improved a little

Recently Yahoo made some long overdue improvements when they rolled out their new platform. All we can do is hope that Yahoo continues to improve. Forcing an advertiser to send traffic only to sites that you own is very limiting and it would be great to see Yahoo open things up and allow direct to merchant advertising. As long as this limit is in place at Yahoo, they are destined to lag way behind Google. If Yahoo added an editor similar to what Google gives their users, that would go a long way too.

On the other hand, I’m shocked by Microsoft and their lack of software to make advertising with them easier. Though I have to say that I’m not surprised, Microsoft adCenter seems to be in permanent beta testing mode. Just recently they added the ability to paste in keywords with broad match, exact match and phrase match set. Just a short time ago, you had to check a bunch of silly little boxes.

You would think that a big company like Microsoft would know that time is money. Creating a user interface that has cute little windows and toggles is not always fast and efficient. In this day and age, faster more efficient software is needed in order to compete. The fact that Microsoft is a software company would lead you to think that they could do a better job to compete with Google.

Advertising Business call to action

You would think that anyone in business knows that you should keep a close eye on the competition. Knowing what works for your competitors, you can improve on what they are doing and use it to grow your business. Who am I to suggest that Microsoft and Yahoo take a closer look at what Google is doing. Any business should take the time to go out in their markets to out what customers want. Then find out what the competition is doing to provide it.

Perhaps the obvious needs spelled out

With the massive resources available at Microsoft and Yahoo, it should be easy to become real competitors to Google. Simply survey the market, open accounts with all the players to see what they are doing and then improve on what is working. Providing the advertising market with more choices only improves business for everyone involved. Attention, Microsoft and Yahoo, more advertisers use Google Adwords for a reason! Find out what those reasons are, improve on what advertisers need and provide it to the world. Competition is good for the market, step up to the plate and compete with Google.

John Stiles

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Hire An Internet Marketing Expert For Online Success

Written by: Dean Phillips

It never ceases to amaze me how many otherwise intelligent people set-up a website, without any type of plan or clue about how to promote it, how to write a sales letter, how to write an ad–nothing! Fact is, nowadays, anyone can have a website. But once you get one, then what? How are you going to make money with it?

If you don’t know what you’re doing, then do the smart thing and hire an Internet marketing expert.

What? You say you can’t afford to hire an Internet marketing expert. Well, believe it or not, there are other ways to hire an Internet marketing expert, besides paying an expensive flat rate or hourly fee.

You can hire an Internet marketing expert by simply buying his products. So, why should you buy his products?

Because Internet marketing experts are masters at marketing. They’ve already arrived at the place you want to get to. They also derive great pleasure from sharing their incredible knowledge. They have the answers to every single one of your questions. All you have to do is ask them.

However, you shouldn’t expect any Internet marketing expert to spend their valuable time mentoring you for free. Like I mentioned earlier, at the very least, you have to buy their products. I mean, let’s get real. You wouldn’t walk into a doctor’s or lawyer’s office and expect to get free help and advice.

Well, Internet marketing experts are highly trained professionals as well, and deserve to be compensated for their time. And some of them will offer you some sort of limited consultation, if you buy their products or use their service.

So, how do you go about finding an Internet marketing expert? It’s actually a lot easier than you think. Most of your top Internet marketing experts are very high-profile.

You can find many of them by reading articles like this one. That’s right. Many Internet marketing experts write articles. Not all, but most do.

In fact, you should read lots of articles anyway. Not only will articles help you learn, but you may also find a writer you like. And by finding a writer you like, you just may find an Internet marketing expert you like.

When you find a writer you like, make sure you check out his website carefully. If he doesn’t have a website, don’t consider his services. Why? Because you can’t learn Internet marketing from someone whom doesn’t have any type of presence on the Internet.

A website is critical, because there are certain things you need to look for such as:

Does the website have a strong headline and sales letter? Even if you don’t have any experience in this area, you’ll be able to tell right away, if the headline and sales letter are effective.

How? Because if the headline is able to pull you into reading the sales letter, and the sales letter keeps you interested and makes you want to buy whatever’s being offered, chances are, both the headline and the sales letter are effective. Other important things to look for are:

Is their website design professional? Is it attractive and easy to navigate? Or is it busy and distracting?

Do they have their own domain name, or does it contain the names, “Geocities”, “Angelfire” or “Tripod”?

Can they back up their claims with cold, hard, indisputable and verifiable facts?

Do they have their name, telephone number and street address on their website?

Do they use authentic customer testimonials, complete with first and last names?

Do they make it easy for you to purchase their product or service?

Do they offer a fair and reasonable money-back guarantee?

If the answer is “Yes” to every single one of the above questions, congratulations! You may just found your Internet marketing expert!

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net

Website: http://www.lets-make-money.net