Yep, not a typo! At least semi retiring from pay per click marketing.
Quite frankly, I’m having way too much fun building a virtual niche site empire. With the freedom to build sites on any subject I choose, tap into natural search engine traffic, it’s much more set and forget than using pay per click. Done right, the free traffic can be very good too.
While the focus on paid traffic was very lucrative and a great learning experience, it really wasn’t all that fun for me. There is more to business than making money, having fun and more freedom come to mind. Buying traffic will always be part of the mix, just not to the degree that it once was.
With so many directions to take in building an internet marketing business, it pays to find a good fit for your own personality. My take away from all the experiences is that focus is a key ingredient to success. Focus on one technique, follow it through to the end. Then take a good long look at what you learned along the way and decide if that is the business model you want to follow going forward.
Life can help decide the right direction for you
In my case, nothing like a family crisis to get me to evaluate the path I was on and my chosen business model. We’ll leave that story for another time, shall we.
Far too often, I’ve seen people jump around from one hot idea to the next, without seeing any of them through to the end. Hell, I’ve been guilty of that, I think most people have to some degree. You only know what fits your personality if you see it through, all the way to profit or not. Complete whatever system or business model with total focus, only then will you know for sure if it was a good fit or not.
Look for some change in direction here in the future. In case you haven’t noticed, the products showcased on this site have been shifting away from pay per click. Simply because I enjoy creating niche marketing sites more.
Find your focus…
John Stiles
