It’s no secret that the top Internet marketers use mind maps.
The secret is the extent that these Internet marketing masters use mind maps. This article on mind mapping Internet marketers will expose some of their mind mapping secrets. Just what do the top marketers do different than the vast majority of struggling entrepreneurs?
Most everyone has seen and read Rich Schefren’s Internet Business Manifesto. The now famous free report that skyrocketed Rich Schefren to the top of the guru charts. The graphic on the front cover of the report tells the story of what most Internet marketing businesses look like and why so many struggle to succeed.
The cover of the Internet Business Manifesto is a mind map showing most of the parts that ultimately make up an Internet business. A great many people can look at this and relate to the overwhelming truth.
Grab a free copy of the Internet Business Manifesto report if you don’t have one already. Even if you have a copy, read it again, it’s that good.
Rich did a great job with this mind map and woke up thousands of struggling marketers with a sharp dose of reality. Note that this is really only the tip of the iceberg, the mind map shown would go much deeper if it was put to use.
Just looking at this mind map makes me tired.
So many people attempt to do everything in their business. Without ways to manage the information overload as well as all that goes into building a real business, overwhelmed is an understatement.
Is it any wonder so many people struggle to get their business off the ground? To build a real business requires a great deal of effort and attention to detail.
The secret power of mind maps
Mind maps are the secret weapon of the marketing gurus. To be honest, when I saw mind maps for the first time, I thought they were just pretty pictures. How about you?
Most people that use mind maps, only use them to organize a single set of tasks. Using mind maps for single processes is fine, but creating mind maps that tie all the processes together gives you more power to run a business more efficiently.
Imagine running everything in your business with one integrated series of mind maps. That is the secret of the gurus. The mind numbing amount of information and details can be organized easily once you know the secret techniques.
The above map from the Internet Business Manifesto can be broken down into a well organized master mind map as shown below.
Master Mind Map
Not nearly as overwhelming when all the tasks that need done are organized into a master mind map. Note that the map shown here is just an example, my real mind map has a bit more detail to it. This graphic is just to show how a complex set of tasks can be organized with a master mind map.
Each branch in this mind map has multiple maps inside the branches. Every task can be broken down into manageable processes that make running a complex business more efficient. The amount of time that this level of organization saves is significant. The benefit in my case is more time to spend goofing off with our grand children.
Is it any wonder the gurus are kicking our royal… well you know?
The mind map software used by most professionals is Mindjet. Using the software has a bit of a learning curve. I had the pleasure of having a great teacher show me all the tricks and secret techniques the gurus use. No sense wasting more time learning when time is better spent building a real business.
Incorporating the organizing power of mind maps into a business saves time and money. Having a course that teaches the guru secrets costs less than a couple of nice dinners out with my wife. Real bang for the buck and actually increases the value of all courses or training material that I own.
Think about that for a minute. Mindjet used properly with the marketing guru techniques, saves time, money, and increases the value of all the information that is scattered all over most of our hard drives!
This mind mapping Internet marketers article just scratches the surface.
Plan on seeing more articles on mind map power techniques. Has this article piqued your interest in using mind maps? If you like the article, post a comment below, questions are welcome too. Stay tuned and check back for more details on using mind maps to organize any business.
John Stiles





{ 5 comments… read them below or add one }
Good intro. I can’t wait to hear more John. I remember Jeff Walker using this stuff on his Product Launch Formula 2.0 way back when. It makes things a lot clearer for sure and unjumbles the head-clutter!
-Justin
Hey Justin,
Glad to see you made it.
Yea, projects to product launches are made a heck of a lot easier with mind maps. I know they make things easier for the stuff I work on. Stay tuned, there will be more uses for mind maps.
John
Good article John,
Mind maps can be used to see clearly any thing that you want to do. The more complex the better to use them. Hand done or computer software generated, both ways to create one are a valuable tool every one should be using. I know ever since I started using mind maps, I have been able to track my business more clearly and efficiently.
Doug
John,
I never really understood what the fuss about mind maps was all about, but after you showed me a couple of things last week, I can see the potential. Thanks for taking the time to explain it to me.
Alan
P.S. Did you get my email about the Google Wonder Wheel?
Hey Alan & Doug,
Thanks for stopping by to check out the mind maps article.
Alan, glad the stuff I showed you helped make sense of mind maps. I used to think they were just cool looking pictures until I was shown the secret methods of the big gurus. Now I use mind maps for many things.
Also, got your email about the Google wonder wheel thing. I’ll shoot you a response soon.
John