Why Google is the king of Pay Per Click advertising

The more PPC marketing that I do, the more amazed that I get with the way the companies that offer pay per click operate. Is it any wonder that Google is dominating the market? Google offers some of the best tools available for managing a Google Adwords account. The other big players in pay per click are seriously lacking in user friendly software to manage an advertising account. There are hundreds of sites available for pay per click advertising which could learn from the Google advertising model. In the interest of time and space, I’m only going to discuss what people call the big three, Google, MSN and Yahoo.

Google’s free Adwords Editor

I’ve learned to love the free Google Adwords editor and wonder where the software is for the other two big players. In managing my advertising accounts, I had a need to split some campaigns up for more concentrated targeting of the ads I wanted to run. While I’m not going to list all the great features of the Google Adwords editor, the Adwords editor saved many hours in doing something I would consider very basic account management.

All I wanted to do was to split up an ad campaign into multiple ad campaigns. Seems like such a simple request. Just move some ad groups with ads and keywords intact from one campaign to another. The Google Adwords editor allows you to do this simple task with ease. I simply moved the ad groups I wanted to move using the Adwords editor on my computer, then uploaded the changes to my Google Adwords account. By the way the Adwords editor is conveniently located under the Tools tab in your Google Adwords account. Where are the software tools to manage an advertising account for MSN or Yahoo?

Change hundreds of ads in minutes

Anyone following this site will know that some of the pay per click advertising that I do is for Cost Per Action (CPA) offers. Some people call this type of marketing click flipping or traffic brokering. Now that my campaigns are split into more targeted ad campaigns, I can switch all the ads or links with a few mouse clicks! Making changes on the fly with minimal effort and time is the name of the game in this business.

You can use the spreadsheet templates that Microsoft provides for doing mass edits, but this method does not even come close to matching the power that Google gives you with the free Adwords editor. Google really seems to listen to their users and it’s clear that the Google advertising model works, the other players could learn some lessons here.

Yahoo and Microsoft have improved a little

Recently Yahoo made some long overdue improvements when they rolled out their new platform. All we can do is hope that Yahoo continues to improve. Forcing an advertiser to send traffic only to sites that you own is very limiting and it would be great to see Yahoo open things up and allow direct to merchant advertising. As long as this limit is in place at Yahoo, they are destined to lag way behind Google. If Yahoo added an editor similar to what Google gives their users, that would go a long way too.

On the other hand, I’m shocked by Microsoft and their lack of software to make advertising with them easier. Though I have to say that I’m not surprised, Microsoft adCenter seems to be in permanent beta testing mode. Just recently they added the ability to paste in keywords with broad match, exact match and phrase match set. Just a short time ago, you had to check a bunch of silly little boxes.

You would think that a big company like Microsoft would know that time is money. Creating a user interface that has cute little windows and toggles is not always fast and efficient. In this day and age, faster more efficient software is needed in order to compete. The fact that Microsoft is a software company would lead you to think that they could do a better job to compete with Google.

Advertising Business call to action

You would think that anyone in business knows that you should keep a close eye on the competition. Knowing what works for your competitors, you can improve on what they are doing and use it to grow your business. Who am I to suggest that Microsoft and Yahoo take a closer look at what Google is doing. Any business should take the time to go out in their markets to out what customers want. Then find out what the competition is doing to provide it.

Perhaps the obvious needs spelled out

With the massive resources available at Microsoft and Yahoo, it should be easy to become real competitors to Google. Simply survey the market, open accounts with all the players to see what they are doing and then improve on what is working. Providing the advertising market with more choices only improves business for everyone involved. Attention, Microsoft and Yahoo, more advertisers use Google Adwords for a reason! Find out what those reasons are, improve on what advertisers need and provide it to the world. Competition is good for the market, step up to the plate and compete with Google.

John Stiles

The path to Internet marketing has been quite a trip

In starting out searching for a way out of my job as a CNC programmer in the machining industry. Many in my family didn’t understand my need to move on to a new career. In the United States, most jobs in manufacturing are slowly fading away and going to other countries. For thirty years, most of the programming I’ve done was to machine parts for the automotive or aerospace industries. For the last 10 years of that career path, there was a slow and steady bleeding which eroded income and prospects for the future.

Deciding on an Internet marketing business

With nearly thirty years in front of a computer it seemed a natural choice to decide on starting an Internet marketing business. Having some sales positions over the years provided me with some of the needed experience for the marketing side of the business. Part of my past job was to network together computers with the machines on the shop floor, act as systems administrator for the network and automating as many programming tasks as possible. The heavy lifting for all this automation was done with HP Unix workstations. Since most sites are run with Unix behind the scenes, choosing to build an automatic Internet business seemed the right choice for me.

Family support makes a huge difference

Once the decision was made to build an Internet marketing business, the world around me began to change. There was more to this than I first thought. A year and a half was spend flopping around from one idea to the next. Many conversations with my patient wife, Monica and the need to spend time with our granddaughters, something had to change. Monica encouraged me to stop jumping around and figure out a way to make it all work! She became a driving force in picking one aspect of the business and mastering it. After all the jumping around, it became obvious that concentrating on pay per click marketing was the wise choice.

The Pay Per Click Network

Amazing how finding your passion in business can bring the solutions to you. Many friends are made along the way when you are open to creating a circle of influence. Mine really started when I started to have conversations with Mark Hendricks. Becoming a member of Mark’s Internet Success System has had a dramatic effect on my business. This choice was the start of taking charge and finding focus. With total focus on pay per click marketing, it wasn’t long before a network of like minded people was there to help things along.

Gauher Chaudhry is the one who rounded out my education in pay per click with the Toronto seminar. I had been on the path of pay per click affiliate marketing and heard about cpa networks. Gauher cleared things up for me at the seminar and my path has become a very clear vision and solving the puzzle was complete. The final piece to my puzzle is a masterpiece created by Gauher which can be found at ppc formula.

One of the contacts made along the way was Gary Harvey, he contacted me with some questions about my decision to focus on pay per click and cpa offers. We exchanged many emails and became fast friends. I had been talking to my wife, Monica about writing a short book on the many conclusions that have been made about this business. When I mentioned this to Gary, he and Monica encouraged me to write the report. With all the questions coming in from people all over the world, it was clear that people were looking for some answers to their puzzle too.

Pay Per Click Solutions gets published

Since Monica and Gary Harvey were such an influence in the writing of Pay Per Click Solutions “Solving the Puzzle!”. I want to take the time to dedicate the book to my very patient and supportive wife. Thank you Monica for pushing me when I needed it most. Starting the project with a blank page was the hardest part, once it started to evolve, writing the report became fun. With Gary being a part of the influence from the other side of the world, he was the first to be sent a link to get a copy. In sending Gary a link for his copy of Pay Per Click Solutions, he went on to write a review about it, then sent me a link for the review after he published it! Turned out to be quite a surprise to me and goes to show that making friends on the Internet comes from all around the world. Read all the nice things Gary said about our many emails and the report here: Gary Harvey reviews ppc solutions.

Cover graphics completes ppc solutions

As stated above, the network of great people you meet along the way becomes a huge asset too. I met Al Hannigan a couple of years ago and we have become good friends. Al has a photography site called Photography Know How and also has a knack for making graphics jump off the page! When it was time to create the cover for Pay Per Click Solutions, Al took it on and created the vision that was only in my head at the time. Al just talks with me for a little while about the project and then he magically creates a work of art, thanks Al.

Dedicating the book to Monica

With all the long hours it takes to start an Internet marketing business, having Monica supporting the effort has made a big difference. With her gentle pushing and the occasional look that wives give you that say so much without the need to say anything at all, the report was finished. I dedicate Pay Per Click Solutions to my loving wife, Monica.

Many thanks to everyone who helped make it all happen,

John Stiles

Pay Per Click Solutions “Solving the Puzzle!”

Getting started in pay per click marketing is not that hard. Weeding through the information available can be the tough part.

I’ve had many discussions with people who hesitate to try using pay per click as a tool in their arsenal for profiting on the Internet. There are conflicting stories floating around the Internet where some people make a good living using ppc and others lose their shirts.

With many of the horror stories about pay per click, many people seem to shy away from using it. Some settle for some really off the wall methods to drive traffic. In my opinion some of the traffic methods that have come and gone are just a waste of time. Remember the old blog and ping technique? Set up a bunch of blogger sites and throw crap at them to get traffic to other sites. Where is it now? These methods may work for a while, but I don’t think they are a good foundation for building a solid Internet marketing business.

Many uses for pay per click

Since making the decision to concentrate on Internet traffic and using pay per click, the pressure to follow the noise has been lifted. There are many things that can be done with ppc and many products on the market to learn ppc too. Some are very good, others are just another distraction and a waste of time. After reading through many courses on the subject of ppc and testing out the techniques, the ideas started really coming to the surface. Why not cut out all the crap, concentrate on mastering pay per click and build a solid business with the profits?

Report from the trenches

Used properly, pay per click can be good for the bottom line. Through experience and effort, pay per click can be very rewarding. As an end user of the ppc courses, I wrote a report on the subject to add to the mix of discussion about using pay per click to build a business. I call the report Pay Per Click Solutions “Solving the Puzzle!” and it’s free to anyone who has an interest in some additional insight on the subject. The sign up form is in the side bar, grab a copy, read it and consider the possibilities. Enjoy the ideas discussed and add your own personality to the mix! My puzzle has been solved, perhaps this report will help others to solve their puzzle and take their business to the next level.

John Stiles