Before we get to the frog
Here’s my disclaimer: No harm was done to any frog in any way. The frog is used in this story for illustrative purposes only.
This story was told at a sales seminar I attended about 25 years ago. The graphic nature of the story, plus the common sense truth of it could be why it stuck and I remember it. Just goes to show that story telling helps get your message to stick!
Can a frog story help you?
I here many complaints about information overload and this little frog story may help. There have been many times over the years that I’ve suffered from too much information.
We all learn by degrees, like a slowly rising thermometer! In other words, one step at a time. As babies, we crawl, then we learn to walk, then we run. We don’t start our lives with the ability to read novels either. We learn to read in steps with small words, then we go on to the big words.
A graphic presentation of information overload can be told using a frog as an example.
Take a pot of water and bring it to a boil. Think of this as all the information dumped on you at once. Now take a frog and toss him in the boiling water! The frog jumps out immediately without getting hurt.
Many people get overwhelmed by all there is to do and learn with Internet Marketing. When overloaded as humans, we flop around, never really getting things going. Then we either jump out of the boiling pot or sink to the bottom, buried in information overload!
Take the same frog that jumped out of the boiling pot and put him in a pot of water that is only room temperature. He now swims around like a happy little frog would do in water.
Keeping in mind that frogs and people are different. Turn the temperature of the water up a degree at a time each hour. The frog will continue to swim around and never know to jump out as the water heats up. Hours later when the water gets hot, the frog is cooked. Poor little guy didn’t know any better and never jumped out.
How can you apply this to your business?
Take apart all that needs to be learned in building your Internet business and break it down into small chunks. Learn each chunk, one degree at a time. Once you learn all the steps to building your business, one degree at a time. When you get to the end, your business will be cooking!
The moral of the story is that any time you start to get overwhelmed and reach your boiling point, don’t jump out. Break down your projects and tackle them one degree at a time!
Hopefully this little story helps you as much as it helped me over the years.
John Stiles
